About

For more than 35-years I have pursued my passion of unraveling the riddle of human behavior and how we can learn to take greater control of the hidden forces that shape our lives.

As an entrepreneur I created MindTrap™ games and other products, programs and books that have sold millions of copies worldwide, but first and foremost I would describe myself as an ardent researcher and a voracious reader. 

As an author I created a series of behavioral change programs under the banner of 29 DAYS™, which has been modeled by the Transtheoretical Model of Behavioral Change, a popular platform that has been adopted by many health and wellness organizations.

As a researcher I have realized that most people try to transform their lives through willpower, resolutions and motivational hype, but these are short-term fixes that fail to address the real driving forces behind our deeply ingrained habits and behaviors. 

Real change doesn’t happen by attempting to climb mythical mountains, reciting incantations or self-denial, it happens through a shift in self-awareness, insight and understanding the real drivers behind our behaviors, desires, habits and beliefs.

Under the guidance of 29 DAYS™, participants will self-discover the mystical “Aha” of a better, simpler and more efficient way of designing and then living a lifestyle that will be uniquely theirs, and within this realization is sewn the seeds of true mastery and lasting change.

Richard is a certified American Council on Exercise (ACE) personal trainer, Health & Wellness Coach and Weight-loss Specialist

Richard and his wife Michele (chef extraordinaire) live in Canada and share a passion for fitness, great food, and fine wine … “usually” in that order.